Korean game developers are creating a buzz at the world’s largest gaming show, Gamescom22, in Cologn, Germany. While giants like Samsung Electronics, Nexon, Krafton and other Korean companies unveiled new gadgets and games, the highlight is the Korean pavilion led by KOCCA where 15 of the best up-and-coming game content companies are showcasing the best of the gaming industry.
Gamescom, which was held virtually for the past two years, resumed on site after three years and is held from August 24 to 28. The biggest gaming event is a fantastic venue for game developers to network, promote and market their games.
South Korean governmental agency KOCCA is at the forefront of the Korean government’s efforts to grow the gaming industry in Korea as part of the government’s objective to catalyze the 4th industrial revolution in South Korea. This year KOCCA has selected 15 of Korea’s best game content companies to run the Korea Pavilion at Gamescom 2022.
The game developers and companies that are part of the Gamescom 2022 KOCCA delegation are Newcore Corp., BUSIDOL, PepperStones, Ward Games, STOIC ENTERTAINMENT, MUMO STUDIO, Birdletter Inc., Pixelity Games Inc., LOADSTARS, Inc, Softon Entertainment, NGELGAMES, Action Square Co., Ltd., Coding&Play Inc., WEAVERACTIVE and SKYWALK GAMES.
KOCCA’s pavilion of the 15 companies at the Gamescom 22 is creating much interest as many prominent global publishers are taking note of the Korean game developers. Some leading publishers and investors that met the Korean companies are Soedesco, Nordcurrent, Focussent, Plaion, Gamania, Konami, Makers Fund, 1Up Capital, Gameforge, Savvy Gaming, Gamigo, EA Create, and THQ Nordic.
Talking about the experience at the Gamescom 2022 KOCCA delegation, Sungjun Kim, Team leader at the Game division game industry team, KOCCA, said, “It was nice to be able to come out to Gamescom after a long time since Corona and discover new publishers. We will maintain close networking so that we can contribute to the Korean game industry in the future.”
Korean game developers get to network and get feedback
Hawoong Jeon, Chief Operating Officer at Mumo studio, said, “I participated in Gamescom in 2017, but this is the first time participating post-COVID, and it seems that more people are attending it now. Our game was originally developed for the global market, and this time it has received many positive reviews about how it is being used in the market. We gained a lot of insight about our game through the reactions from people at Gamescom and the other developers at the event. It was nice to meet a lot of game-related companies because KOCCA and the people involved prepared us well. I plan to follow up with them when I return to Korea.”
Jangwon Lim, Global business department at Action Square, said, “It’s been a long time since I’ve participated in an exhibition abroad because of Corona. It’s an honour to attend the biggest event. The event attracts publishers and marketers worldwide through B2B, and developers can easily access our games. We meet world-class players here, and our games can be more accessible.”
Yoon Hwa Choi, CEO at STOIC ENTERTAINMENT, said, “Gamescom is an annual event, but this time the management team has prepared us so well. I was quite happy to see the quick process of receiving feedback, and the requirements were immediately reflected in the exhibition and buyer matching areas. In particular, it was an honor to meet the fund company I wanted to meet in person.”
